Once you knew you wanted to launch Alexandra Kaehler Design what steps did you take to make that a reality?
I was sort of all over the place. I knew the first big step would be to get my house photographed (a designer’s own house is usually a good launching pad for their career because they have creative freedom to execute exactly how they would like to). From there, I needed a website. Since I had a blog, I knew how incredibly important a web presence was. I had some friends come over and style and shoot my home. Shortly after, I got a website up on wix (which is an incredible website building site for beginners) and hit the ground running.
I spent hours at the Merchandise Mart looking through the showrooms, getting myself acquainted with the lines of textiles and furniture. I had business cards printed and just started getting my name out there. I didn’t use any sort of traditional marketing tactics, but I knew my blog would be the perfect spot for putting my newly available services out into the universe. The one thing I realized really quickly was that if you take yourself seriously and have confidence in what you are doing, other people will do the same. Although I was lacking the real life experience, I was confident. I knew I would do a fantastic job if given the opportunity to. And luckily, a short time after, I was given the opportunity.
What lessons have you learned along the way?
The one above was huge for me. To be confident. But so many others too. How important organization is. I used to consider myself an organized person, but I quickly realized the level of organization this job requires is well beyond my day to day to lists. Binders, folders, lists, orders, emails, calls — there is just so much to keep track of. So organization was key in keeping all of that in order. I also have learned how incredibly important it is to build a relationship with your clients based on trust. I am going to make mistakes, everyone does, but if my client trusts me to make it right, those mistakes are not the end of the world. I am really hard on myself, and when I used to make a mistake in the beginning everything would sort of spiral. Now, I pick right back up where I left off, fix it, and move on. Continue reading…