STACY LONGENECKER // Owner of LEIF
Stacy Anne Longenecker founded LEIF in 2011 and currently resides in Brooklyn.
What does a typical day look like for you?
Every day is a mix of parts that need to come together to run the business — on any given day I’m doing everything from answering emails, sending out marketing promos, designing new products, placing orders, or going to a showroom or a trade show to source new products.
I wake up, have a coffee and breakfast while I answer emails, and then head to the studio (and I work from home at least 1 day a week). I can walk to work, which I’m really grateful for.
What parts of your work do you love the most?
I feel the most excited when I find a new product or designer that I fall completely in love with and I haven’t seen their products available anywhere else. I love the moment when it goes up for sale in the shop, especially if the photos turn out really well. I also really love naming products and creating a story with something as simple as a color name. In short I love being able to translate how beautiful objects appear through my eyes. Continue reading…