CONNIE WONG // MODERNE PRESS
Connie Wong launched Moderne Press — a boutique public relations and marketing agency, specializing in the representation of brands in the lifestyle industries, including fashion, beauty, home décor and accessories — in 2008 with the desire to work hand in hand with boutique brands, providing them with personalized and dedicated service.
What are you currently working on and what does a typical day look like for you?
The beauty of PR is that there’s no typical day! Some days are filled with client calls, while others are spent in meetings with editors or planning an event. Consistently, we are always working with the media in some form – whether it’s pitching a story or fulfilling a sample request.
What parts of your work do you love?
I absolutely love working with the media – from editors to bloggers – and bringing our boutique brands to their attention. There’s nothing more thrilling than seeing our clients featured in our favorite magazines, “must-read” blogs, and stylish influencers. After all these years, I still get so excited when an amazing piece of press comes out for our clients!
What parts of your work do you dislike?
Administrative paperwork! From finances to legal paperwork, there’s a lot of paperwork that happens behind the scenes of running a business that’s not so fun.
What things do you have to do that you didn’t realize when you started Moderne Press?
I don’t think I realized how much thought, time, and effort I would have to put toward administrative paperwork, legalities, and financial planning. We’ve invested a great deal of time developing our business plan, core beliefs, and strategy in the growth of our agency. With the evolution of media and how consumers learn about new brands continues to change, we must adapt how we work with the influencers, tastemakers, and media.
We are always sharing and educating our clients on what makes a PR campaign successful, how the media is evolving, and how to leverage the value that PR brings to their business. Continue reading…