SARIKA DOSHI // RANK & STYLE
Rank & Style is a new technology-driven fashion and beauty website. It simplifies shopping by bringing users unbiased, data-driven top ten lists of the best fashion and beauty products. The top ten lists are created utilizing an algorithm that methodically researches and aggregates data from the stores, fashion blogs and style magazines our users trust. Each list captures the top ten items within a defined category (e.g., skinny jeans, ankle boots, lip glosses) to help users find the best products based on their popularity, quality, value, trendiness and “buzz” factor. Essentially, like a (trendy) Consumer Reports and BuzzFeed for fashion and beauty.
What does a typical day look like for you?
What I love most about Rank & Style is that no two days are the same. Generally each day takes me in a direction I can never quite predict. That said, I kick off each day with hot yoga at Moksha, spend an hour reading through the day’s fashion and style news on WWD, Refinery29, WhoWhatWear, InStyle, confirm our content is good to go for the day and then tackle my to-do list which is generally a mix of business development, editorial brainstorming and ‘keep the business running’ type of work.
What parts of your work do you love?
Despite this being the hardest thing I’ve ever done professionally, I feel very fortunate because I truly love what I do! I feel so passionate about our idea, mission and product that for me, meeting with partners, investors, bloggers and brands to find fun and interesting ways to work together are all things I really enjoy. I also love the creative aspect of what I do—while our rankings are all driven by data and the algorithm, one of my most important (and fun!) tasks is determining what product categories to rank – based on what is currently buzzing, popular and highly coveted by our audience. This requires obsessively reading magazines and blogs, which is a guilty pleasure that I now get to call work!
What parts of your work do you dislike?
Being the type of person who has trouble “shutting off”, I think perhaps the fact that it is never-ending! I am always striving to strike that perfect balance between running a successful business and having some personal time for myself. One day I will get there! Oh, and I miss vacations…
What are some interesting things people probably don’t know behind the scenes of R&S?
We came up with the idea for Rank & Style when my two co-founders and I were “trapped” in my apartment together seeking shelter from Hurricane Irene. The three of us, while different in many ways, have some quirky similarities – we all drink English Breakfast tea obsessively, tend to order tacos for lunch most days and require hot sauce with every meal.
What type of calendar do you keep?
A detailed, somewhat obsessive one! I live by lists (not surprising!) and so my calendar is where all of my to-dos, appointments, daily goals (practical, professional, mental and aspirational) are captured. For me, my calendar is the best way to get sources of stress out of my head, ideas down on paper, and be reminded of all the things I have to look forward to in the coming days and weeks! Continue reading…