CLARE VIVIER // CLARE V.
Clare started Clare V. when she noticed a need for functional yet fashionable laptop cases. Her designs marry classic French glamour with the cool/minimalist L.A. vibe, which is a perfect representation of Clare’s own distinct aesthetic.
What does a typical day look like for you?
When you have a child like I do, you never have a normal day because you can’t predict what will happen as the day progresses. On an ideal day, I’d wake up at 6:30 and have an espresso. Then I’d take my dog Paco for a walk and get my son Oscar and myself ready to get out the door by 7:45, and at work by 8. I’d be in the office from 8-6 and never leave. Home around 6:30 or 7 and usually out to dinner at around 8, and if not, eating at home with my family.
What parts of your work do you love?
I love the people I work with and coming to work every day. I love my job, getting to work in fashion and making beautiful things that I get to see people wear and enjoy. And I love traveling for work because I’ve been fortunate enough to travel to really wonderful and exciting places and meet the most amazing people.
What parts of your work/business do you dislike?
I wouldn’t say that I necessarily dislike these parts of the business but things that don’t come as naturally to me are the business and finance side of things. All of the administrative parts of being a CEO of a company like human resources and accounting are more challenging.
What things do you have to do that you didn’t realize going into Clare V.?
It’s not that I didn’t realize it, but as Clare V. has grown, different aspects of the job have come up, like being a CEO, having to have a budget, hiring new people, employee relations, and those types of things. I’ve never been a CEO of a company before this and it’s my first time ever building a company, so all of the responsibility that goes into that position.
What are some interesting things people probably don’t know behind the scenes of Clare V.?
I think most people don’t know that our warehouse is in-house and that every single bag and item that we sell is not only made in L.A., but comes through our warehouse once it’s completed to be quality checked and then shipped out from here, so we can physically have eyes on every piece that goes out. I think that’s something that is really unique.
What type of calendar do you keep?
We’re on the regular fashion calendar with new releases coming every Spring, Pre-Fall, Fall, and Holiday. Continue reading…