So I have this client who has told me how when she goes to buy clothing at market the sales reps for some of the nice designer brands (think denim and cool fashion brands) won’t give her the time of day. My client has a very successful store in a state where there isn’t a lot of competition for cool stores. She is a sweetheart, knows her customers, and has been in business for years. When she told me that the sales reps would just look at her like “what are you doing here?” I thought — well maybe that’s just how she perceived it. I believed her but thought — surely it can’t be that bad. Surely people (almost all women) aren’t really that rude/mean.
Man was I wrong. Sunday and Monday I went up to NYC for a quick walk around the accessories shows to see some of the new trends in fashion accessories. I didn’t realize that there would be so much clothing at these shows as well. I did know (prior to going) that the fashion-side of markets like this is very “appointment only.” After strolling through all the accessories and meeting all the people, nice reps, designers, etc., I wandered into the clothing side of the show.
Wow. I mean, wow. Since when did it become cool to be bitchy? To obviously look another woman up and down before you look at her face and say hello? To obviously look another woman up and down before you stare at her badge to see if you recognize her name or boutique and then say (with a fake smirk) so where’s your store? I mean this woman might want to make a large purchase — spend her money of which you get a cut of — with the brand you work for.
Now I get that brands want to be protective of how many stores carry their product, and what type of store it is, and who their customer is, and that it fits in with their brand vibe. I get it. I’m a blogger — I do the same thing. But that brand protection doesn’t need to include being an obviously judgemental mean girl, right? Right? A mean girl right to someone’s face? Continue reading…