I must explain my relationship with Coach. Coming from the Midwest (Kansas City), I was never a fan of Coach. You might think how in the world is that possible … isn’t everyone a fan of Coach? This is one of the main reasons I wasn’t. Sorry for the overgeneralization here but it’s true — almost anyone in the Midwest who wants to have a ‘designer’ bag, buys a Coach bag. Which is great for Coach, but anytime something gets soooo popular I’m usually not a fan. I’m telling you — every women I know in Kansas City has at least one Coach bag, they probably have multiple Coach products. They probably have one with them right now. Nothing wrong that that, Coach makes amazing products, but I have never been a fan of having the same thing everyone else has.
Prior to online shopping being mainstream (which I feel has only been in the past few years), there were only a few places in Kansas City to get designer products: Halls, Nordstrom, and Standard. And a few more small boutiques I can’t remember right now. There are more stores now, but within the last 5-10 years, these have been the main players. If you didn’t like small selection they had (compared to department store in a bigger city) then you probably couldn’t find the designer bag you saw in a magazine in Kansas City. There weren’t the type of options you have in a bigger city — for obvious reasons. So since Coach was in every department store, and there are Coach outlet stores everywhere — everyone tends to have a Coach bag — hence me never wanting one.
The other reasons I wasn’t a Coach fan was because they went through that huge logo-on-everything stage that a lot of companies did. You couldn’t walk five steps without seeing Abercrombie & Fitch, Coach, and Louis Vuitton (usually fake) logos everywhere. No thank you. I also just felt the company had a really preppy vibe, which isn’t what I was going for.
Now that the Coach PR person probably hates me, let me tell why I am featuring them today in my Label Lust column. During this logo-on-everything craze, that was their main thing. The leather bags without the logos all over them seemed to be on the back burner, and even if I liked one of those leather bags, I didn’t want to associate my style with the colorful logos. Every Coach store at every airport was 80% logo-centric products. Fast forward to the past few years (from my observation), Coach has completely turned around. Their recent products are mainly leather, classic, on trend, some even with a bit of edge.
Their spring line in particular has snakeskin (I love), and black, blush, neutrals and olive green. Hello my colors. I mean, a black leather moto jacket?!? If you just quickly glanced at the products above without knowing this post was about Coach, you would probably NEVER GUESS that Coach was the brand amiright? Then when you realize it is Coach you think, daaaamn Coach. Look at you gettin’ all edgy.
So now I officially renounce my prior sentiments of never wanting to own a Coach bag, because clearly I’d happily don any and all of the lovely Coach products above. Coach, I love you now.