I have had the privilege of watching this business go from launch, to being featured in every major fashion mag. Kitiya of Mischo Beauty came to my first blogging and social media seminar in DC in 2012 — she hadn’t even launched the brand yet. Kitiya was right on the 5 FREE nail polish trend — to not include these five toxic substances: formaldehyde, DBP, toluene, formaldehyde resin, and camphor in nail polish.
Her gorgeous polish colors, chic branding, and not to mention being wicked smart (degree in chemistry), business savvy, and the fact that she’s a genuinely sweet person, have led her to success. Her polishes are constantly in my rotation (I usually do my own nails). I literally have two of them sitting on my desk right now. I